Sarah Sladek

The best incentive for membership growth

I’ve been asked this question many times in the past few months and my response is always the same: Incentives don’t work. During pandemic, associations focused on being accessible and supportive. When the going got tough, members appreciated access to free professional development courses and dues extensions. This was important and necessary. Members needed support, and associations provided it. Incentives…

The Value of Change

How to find your organization’s value What will be valued and valuable after the pandemic? In a volatile environment like this one, every organization is contemplating this question, trying to determine how to stay relevant and valuable in the midst of change. Values are very influential. Our values motivate our decisions and behaviors, including where…

Should your association consider adding a Gen Z membership tier?

With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z with new member offerings. It can work if you prioritize their engagement, Sarah says in this interview with Associations Now.  

The End of Membership As We Know It

  This year marks the 10th anniversary of the writing of my best-selling book, The End of Membership As We Know It. As ominous as it sounds to say we’re at “the end” of membership, there is no denying we’re at the end of an era. Especially now. There was a resurgence in purchases and interest…

Path to Membership

Struggling with change? Start leading

I’ve heard this phrase often in my work with organizational leaders, and I heard it again just last week. One year into a global pandaemic is the change-making process still a challenge? Absolutely! Make no mistake about it, significant, sustainable change is difficult. Not sure where to start making change? Start by leading. When times are good and stable,…

Inclusion efforts that really work – and those that don’t

Why is inclusion a target many organizations struggle to reach? This is a question I’ve pondered since entering the workforce. Early in my career, I found myself working in a role where I was one of the youngest employees. In my next role, I would work for an association struggling to engage young members. Both…

Membership Diversification: THE strategy for growth

There has never been a more critical time to develop a diversified membership strategy.   What the heck is a diversified membership strategy and why do you need one? Diversification is a strategy designed to foster relevance via new deliverables and expansion into new markets. According to our research, when social change occurs, it influences value shifts, which…

Membership growth in a time of crisis

How to measure your association’s value Research shows membership is more likely to grow in times of crisis. This is because people are seeking solutions that a membership would typically provide. So if your organization is struggling to engage and retain members or drive revenues in this pandemic, it’s likely because the membership strategy isn’t showing the value. Value…

Focus on what matters

Strategies to rely on in a time of crisis   The pandemic, like every crisis, is unfolding over an arc of time. Beginning, middle, end. What was, is, and will be.   For nearly two decades, I’ve researched and observed organizations in crisis situations. What I’ve learned is that while crisis requires executives to both lead and manage…

Should Organizations Worry About a Decline in Membership?

Wild Apricot turned to Sarah Sladek and two additional experts in the membership field to gather their thoughts on the challenges of growing membership and continuing to thrive through the COVID-19 pandemic. Read the full article here. Why do you think so many membership organizations are struggling to grow their membership?  Sarah: I’ve been researching membership…

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