Latest Posts

Pins and Ribbons and Certificates, Oh My!: Creating a Culture of Recognition
I received a pin in the mail the other day from an association that I belong to. It came with a note that said “Congratulations on your 10th anniversary of...

Embrace Change! …or Be Left Behind.
There's a lot of sameness in our products and our purchases. For manufacturing purposes, we want things to look and be the same. But we... you and me? We're not...

Answering Your Membership Questions #2
🎤 Engagement, value propositions, decline, oh my! I'm receiving more questions than ever about #membership so I've started doing something new—a live Q&A to answer as many Q's as possible....

Gen X Marks the Spot!
For more than three decades, Baby Boomers were the workforce majority, and this generation remains the largest percentage of members in associations, as well. Then, in 2015, the Millennial generation...

Forecasting for the Future: How to Prepare for (and Embrace!) Change
Some of us don't like cold weather - myself included. I'll take a hot, sunny day any day over snow! We can't change the weather or the many other forces...

Answering Your Membership Questions #1
🎤 Engagement, value propositions, decline, oh my! I'm receiving more questions than ever about #membership so I've started doing something new—a live Q&A! For 30 minutes each month, I'll answer...

Messaging That Matters to Your Members
Shakespeare said it best: “All the world's a stage.” Whether you are on the board or staff, a chapter leader, or a volunteer - what you say and how you...