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Ghosts & Legends: Overcoming Fears and Focusing on the Good

As humans, we all have fears that prevent us from trying new things.  In the same way, organizations can be held back by their fears of failure, negative experiences, and...
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Pins and Ribbons and Certificates, Oh My!: Creating a Culture of Recognition

I received a pin in the mail the other day from an association that I belong to. It came with a note that said “Congratulations on your 10th anniversary of...
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Embrace Change! …or Be Left Behind.

There's a lot of sameness in our products and our purchases. For manufacturing purposes, we want things to look and be the same. But we... you and me? We're not...
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Answering Your Membership Questions #2

🎤 Engagement, value propositions, decline, oh my! I'm receiving more questions than ever about #membership so I've started doing something new—a live Q&A to answer as many Q's as possible....
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Gen X Marks the Spot!

For more than three decades, Baby Boomers were the workforce majority, and this generation remains the largest percentage of members in associations, as well. Then, in 2015, the Millennial generation...
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Forecasting for the Future: How to Prepare for (and Embrace!) Change

Some of us don't like cold weather - myself included. I'll take a hot, sunny day any day over snow! We can't change the weather or the many other forces...
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Answering Your Membership Questions #1

🎤 Engagement, value propositions, decline, oh my! I'm receiving more questions than ever about #membership so I've started doing something new—a live Q&A! For 30 minutes each month, I'll answer...
Messaging that Matters to Your Members

Messaging That Matters to Your Members

Shakespeare said it best: “All the world's a stage.” Whether you are on the board or staff, a chapter leader, or a volunteer - what you say and how you...
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Top 10 Episodes of Membership IQ Season 1 [Listener’s Favorite]

Top 10 Podcast Episodes 1. Episode 1: Membership is Life 2. Episode 5: When It’s Time to Grow, Change What You Know 3. Episode 9: Hats Off to a Member-Focused...
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New, Now, Next: A Successful Strategy for Membership Growth

On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up ahead. The road was...