Latest Posts

How to Cultivate a Sense of Belonging

Early in my career, I was recruited to sit on a board of directors and asked to spearhead a priority initiative for the association. I was both humbled and ecstatic to take on such an influential role. Imagine my disappointment when I attended the first meeting and the initiative was…

How to Deal with an Organization in Denial

A year ago, President Trump was under fire by experts and pundits for being in denial about the seriousness of the pandemic. In the early weeks, the President referred to…

How Cancel Culture Will Change Your Organization

Given the opportunity to time travel, would you choose to visit the past or the future? I was participating in a virtual happy hour when this question popped up. Some…

Why They Quit: How To Retain Young Talent

As vaccines are being distributed, there is hope the worst of the pandemic is nearing an end. But if research is any indication, another kind of crisis may just be…

The best incentive for membership growth

I’ve been asked this question many times in the past few months and my response is always the same: Incentives don’t work. During pandemic, associations focused on being accessible and supportive. When…

The Value of Change

How to find your organization’s value What will be valued and valuable after the pandemic? In a volatile environment like this one, every organization is contemplating this question, trying to…

Should your association consider adding a Gen Z membership tier?

With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z with new member offerings. It can work if you prioritize their engagement,…

The End of Membership As We Know It

  This year marks the 10th anniversary of the writing of my best-selling book, The End of Membership As We Know It. As ominous as it sounds to say we’re at…

Struggling with change? Start leading

I’ve heard this phrase often in my work with organizational leaders, and I heard it again just last week. One year into a global pandaemic is the change-making process still a challenge?…

Inclusion efforts that really work – and those that don’t

Why is inclusion a target many organizations struggle to reach? This is a question I’ve pondered since entering the workforce. Early in my career, I found myself working in a…

Membership Diversification: THE strategy for growth

There has never been a more critical time to develop a diversified membership strategy.   What the heck is a diversified membership strategy and why do you need one? Diversification is a strategy…