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Gen X Marks the Spot!

For more than three decades, Baby Boomers were the workforce majority, and this generation remains the largest percentage of members in associations, as well. Then, in 2015, the Millennial generation...
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Forecasting for the Future: How to Prepare for (and Embrace!) Change

Some of us don't like cold weather - myself included. I'll take a hot, sunny day any day over snow! We can't change the weather or the many other forces...
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Answering Your Membership Questions #1

🎤 Engagement, value propositions, decline, oh my! I'm receiving more questions than ever about #membership so I've started doing something new—a live Q&A! For 30 minutes each month, I'll answer...
Messaging that Matters to Your Members

Messaging That Matters to Your Members

Shakespeare said it best: “All the world's a stage.” Whether you are on the board or staff, a chapter leader, or a volunteer - what you say and how you...
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Top 10 Episodes of Membership IQ Season 1 [Listener’s Favorite]

Top 10 Podcast Episodes 1. Episode 1: Membership is Life 2. Episode 5: When It’s Time to Grow, Change What You Know 3. Episode 9: Hats Off to a Member-Focused...
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New, Now, Next: A Successful Strategy for Membership Growth

On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up ahead. The road was...
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Modernizing Your Mentality: Advocacy and Superheroes

A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those stories have been adapted...
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Elevate And Appreciate: Creating The Perfect Membership Experience

I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve never been, I cannot recommend it enough....
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Acing Your Association’s Succession Plan

For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during my summers off in...
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Strategies for Shifts: How Your Association Can Tackle Change

June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from their respective schools after...