Latest Posts

glasses

New, Now, Next: A Successful Strategy for Membership Growth

On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up ahead. The road was...
hero

Modernizing Your Mentality: Advocacy and Superheroes

A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those stories have been adapted...
hawaii

Elevate And Appreciate: Creating The Perfect Membership Experience

I recently returned from a long overdue vacation to Hawaii that had been planned for almost two years (thank you, pandemic!). If you’ve never been, I cannot recommend it enough....
tennis

Acing Your Association’s Succession Plan

For as long as I can remember, tennis has been one of my favorite sports. I played from an early age and eventually taught lessons during my summers off in...
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Strategies for Shifts: How Your Association Can Tackle Change

June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from their respective schools after...
pocketwatch

Steering Your Association Towards a Successful Future

As a leader of your organization, you want to create a thriving membership community. The road to success, however, can often be riddled with unexpected bumps in the road and...
campfire

Cultivate Community For Your Members

Our company is celebrating twenty years in business this month! Over the past two decades, we have had the opportunity to work with scores of membership organizations, and we are...
positivity

Strengthen Your Membership Momentum

During the pandemic, virtual exercise programs became immensely popular, and from time to time, I’ll throw on my sneakers and press play. The other day, I decided to do an...
network

Old MacDonald Had a Farm…E-I-E-I-O….U?

Many people who meet me are surprised to hear that I’m originally from Iowa. Those who know me closely can tell you that I’m…more of a city mouse than a...
millenials

NextGen: Ready Or Not, Here They Come!

Are you a millennial? In my work as a generational researcher, I’ve found there are two ways people typically react when faced with this question. If they are a millennial,...