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The best incentive for membership growth

I’ve been asked this question many times in the past few months and my response is always the same: Incentives don’t work. During pandemic, associations focused on being accessible and supportive. When the going got tough, members appreciated access to free professional development courses and dues extensions. This was important and necessary. Members needed…

The best incentive for membership growth

I’ve been asked this question many times in the past few months and my response is always the same: Incentives don’t work. During pandemic, associations focused on being accessible and supportive. When…

The Value of Change

How to find your organization’s value What will be valued and valuable after the pandemic? In a volatile environment like this one, every organization is contemplating this question, trying to…

Should your association consider adding a Gen Z membership tier?

With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z with new member offerings. It can work if you prioritize their engagement,…

The End of Membership As We Know It

  This year marks the 10th anniversary of the writing of my best-selling book, The End of Membership As We Know It. As ominous as it sounds to say we’re at…

Struggling with change? Start leading

I’ve heard this phrase often in my work with organizational leaders, and I heard it again just last week. One year into a global pandaemic is the change-making process still a challenge?…

Inclusion efforts that really work – and those that don’t

Why is inclusion a target many organizations struggle to reach? This is a question I’ve pondered since entering the workforce. Early in my career, I found myself working in a…