Latest Posts

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Your Niche Is Your Pitch

With the NFL playoffs just around the corner and the Superbowl only weeks away, football fans are more energized than ever, eagerly anticipating how their respective teams will perform and...
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The Price is Right: Why Higher Salaries Won’t Single-Handedly Solve the Workforce Crisis

Six years ago, Dan Price, the founder and CEO of Gravity Payments, set off a media firestorm when he raised the firm's minimum salary from $35,000 to $70,000 and slashed his own...
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Kick the Quit: Why Work Isn’t Working and What to Do About It

The Great Resignation. The Talent Tsunami. Whatever you choose to call it, it’s the speck of sand in our eyes – it stings, it’s anxiety-inducing, and it’s become impossible to...
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Is your Membership Declining?

In December 2020, Wild Apricot, a company that helps small membership organizations grow by providing tools and resources, released their 2020 Membership Growth Report. In this report, the group speaks...
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How to Cultivate a Sense of Belonging

Early in my career, I was recruited to sit on a board of directors and asked to spearhead a priority initiative for the association. I was both humbled and ecstatic...
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How to Deal with an Organization in Denial

A year ago, President Trump was under fire by experts and pundits for being in denial about the seriousness of the pandemic. In the early weeks, the President referred to...
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How Cancel Culture Will Change Your Organization

Given the opportunity to time travel, would you choose to visit the past or the future? I was participating in a virtual happy hour when this question popped up. Some...
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Why They Quit: How To Retain Young Talent

As vaccines are being distributed, there is hope the worst of the pandemic is nearing an end. But if research is any indication, another kind of crisis may just be...
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The best incentive for membership growth

I've been asked this question many times in the past few months and my response is always the same: Incentives don't work. During pandemic, associations focused on being accessible and supportive. When...
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The Value of Change

How to find your organization's value What will be valued and valuable after the pandemic? In a volatile environment like this one, every organization is contemplating this question, trying to...