Latest Posts

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Strategies for Shifts: How Your Association Can Tackle Change

June is in full swing which means school is out for the summer! I have two daughters in college, both of whom recently returned home from their respective schools after...
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The Membership Tricks That Work Like Magic

We’ve all witnessed a magic trick at one point or another in our lives. Whether it’s a card trick, a rabbit being pulled out of a hat, or a disappearing...
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Convincing NextGen Members to Binge on Your Organization

Take a moment to think about your favorite television show. What genre does it fall under? What is it about the show that keeps drawing you back for just one...
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Take A Chance On Your Members!

My family loves board games. They are a great way to bring our family together and energize our competitive spirits. One of our frequent go-to's is Monopoly, where strategy is...
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A Recipe for Great Culture

A great recipe is one that uses quality ingredients, is made with special care, and loved by all who are gathered to try it. It may be an unusual metaphor,...
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Hats Off to a Member-Focused Mission!

As an organizational leader, you are likely wearing way too many hats. One minute you are attending a board meeting, the next, you’re reviewing bylaws and approving event proposals. It’s...
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Target Your Market

My daughter is passionate about books. My husband and I also love to read, but she is the true bookworm in our family, devouring whatever she can get her hands...
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Your Next Mission: A Value Proposition!

Years ago, I attended a conference for one of the associations I was working with. While waiting for the speaker to begin their presentation, I overheard the woman next to...
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To Make Gains, You Must Entertain!

When we are in search of entertainment, much of it is right at our fingertips. Streaming services, on-demand programming, social media, and a laundry list of apps have made it...
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Your Niche Is Your Pitch

With the NFL playoffs just around the corner and the Superbowl only weeks away, football fans are more energized than ever, eagerly anticipating how their respective teams will perform and...