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New, Now, Next: A Successful Strategy for Membership Growth

On a recent trip to Hawaii, my husband and I ventured up a mountain, following the signs which told us a scenic overlook was just up ahead. The road was...
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Target Your Market

My daughter is passionate about books. My husband and I also love to read, but she is the true bookworm in our family, devouring whatever she can get her hands...
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Your Next Mission: A Value Proposition!

Years ago, I attended a conference for one of the associations I was working with. While waiting for the speaker to begin their presentation, I overheard the woman next to...
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To Make Gains, You Must Entertain!

When we are in search of entertainment, much of it is right at our fingertips. Streaming services, on-demand programming, social media, and a laundry list of apps have made it...
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Your Niche Is Your Pitch

With the NFL playoffs just around the corner and the Superbowl only weeks away, football fans are more energized than ever, eagerly anticipating how their respective teams will perform and...
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When It’s Time To Grow, Change What You Know

At one point or another in our lives, we have experienced fear in some capacity - fear of heights, the dark, (or in my case, fear of spiders!). The list...
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A Prescription for Your Mission

When you’re feeling unhealthy, oftentimes you will seek the advice of a physician or medical professional. You share your symptoms, receive a prognosis, and are given a prescription to remedy...
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Why I started a campaign to save the associations – and why you should care

It was a cold day. Snow flurries were swirling in the air. Our hands and faces were red and raw from the cold, and we wondered for a moment whether...

Young People Aren’t Joiners … Or Are They?

“Young people today just aren’t joiners.” How many times have you heard someone make that statement? It’s often used in frustration, accusing young people of being unreliable and unwilling to...
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Scary Employee Retention Stats 2021

The costumes have been put away. The haunted houses have closed. Attention has shifted from watching horror movies to watching for Black Friday deals. Halloween has ended, but there’s still...