Latest Posts
Should your association consider adding a Gen Z membership tier?
With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z with new member offerings. It can work if you prioritize their engagement,...
The End of Membership As We Know It
This year marks the 10th anniversary of the writing of my best-selling book, The End of Membership As We Know It. As ominous as it sounds to say we're at...
Struggling with change? Start leading
I've heard this phrase often in my work with organizational leaders, and I heard it again just last week. One year into a global pandaemic is the change-making process still a challenge?...
Inclusion efforts that really work – and those that don’t
Why is inclusion a target many organizations struggle to reach? This is a question I've pondered since entering the workforce. Early in my career, I found myself working in a...
Membership Diversification: THE strategy for growth
There has never been a more critical time to develop a diversified membership strategy. What the heck is a diversified membership strategy and why do you need one? Diversification is a strategy...
Membership growth in a time of crisis
How to measure your association’s value Research shows membership is more likely to grow in times of crisis. This is because people are seeking solutions that a membership would typically provide. So...
Focus on what matters
Strategies to rely on in a time of crisis The pandemic, like every crisis, is unfolding over an arc of time. Beginning, middle, end. What was, is, and will be. For...
