Generation X|Generation Y|Generation Z|Membership|Millennials|Save the Associations|Succession Planning

Convincing NextGen Members to Binge on Your Organization

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December 4 @ 3:06 pm CST

Take a moment to think about your favorite television show. What genre does it fall under? What is it about the show that keeps drawing you back for just one more episode? I’d like you to also consider how you watch the show. Perhaps you record it, or maybe you stream it through a virtual platform. Growing up, MTV was the thing to watch. Not only was it on 24/7, but it offered programming that aligned closely with my interests and was readily available for viewing, which kept me tuning in for more.  MTV came onto the scene in 1981, during a major social and cultural shift that would impact generations for decades to come. This channel was part of a much larger development: broadcast cable TV.  The launch of broadcast cable television in the early 1980s ushered in a new era of unprecedented customization and globalization. Suddenly, channels were tailored to a viewer’s interests, and network ratings dictated when and how often a show was aired. Live news coverage from across the world began to flood into the homes of anyone who owned a television set, exposing them to current events taking place on a global scale. It may sound unusual, but the dawn of cable television and your membership association share more in common than you may realize.  Research shows that brain development has evolved over the past several decades and it is no coincidence that television has played a role. Today’s younger generations are visual learners who have been conditioned to crave information that is easily accessible, on-demand, and instantaneous. I like to refer to it as an “edutainment” mentality. Your NextGen members want the same type of experience when it comes to their membership – one where opportunities and choices are readily available and at their fingertips. Over the course of my career, I’ve uncovered several misconceptions that pertain to membership organizations. One of the most shocking sentiments I’ve heard regularly is…

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