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The Question Every Leader Should Ask

The Question Every Leader Should Ask

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December 6 @ 11:56 pm CST

By Sarah Sladek –  It’s happening again. Way back in June of 2018, I authored a blog on what was being referred to as “the big global crack up”. In nations throughout the world – Spain, China, Germany, Britain, and the United States, to name a few – economies were unable to generate enough jobs to absorb their young people, creating generations of disaffected, unemployed, or underemployed for which the world had little to offer. The youth revolted. Protests erupted throughout the world. Notably, thousands of students in England demonstrated against a government move to enable the country’s universities to triple tuition fees, and the Arab youth bulge led a charge that overthrew dictators in Egypt, Tunisia, Yemen, and Libya within a matter of months. At the time, the former Italian Prime Minister Giuliano Amato said: “The older generations have eaten the future of the younger ones.” Mark Goulston, then Vice Chairman of Steele Partners, wrote: “If you look around you at the different generations, you will see that a revolution is brewing. But it is not brewing between democratic and totalitarian regimes. It is between generations.” In 2011, nothing in the world was stable, similar, or secure – especially for the world’s youth. As the end of 2019 approaches, it would seem history is repeating itself. Teenagers in the U.S. are organizing against gun violence, students in Hong Kong are battling for democratic representation, young people from South America to Europe are agitating for remaking the global economy, and youth worldwide are advocating for climate action. In the past year-and-a-half, 16-year-old Greta Thunberg has addressed heads of state at the U.N., met with the Pope, sparred with the President of the United States, and inspired 4 million people to join the global climate strike on September 20, 2019, in what was the largest climate demonstration in history. Because of her, hundreds of thousands of teenagers from Lebanon to Liberia, have skipped school to lead their peers…

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Engaging young generations

5 Must-Have Strategies For Successful Membership Recruitment

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December 6 @ 11:56 pm CST

Ever feel like you’re reacting to low membership numbers rather than working through an established, proactive plan to recruit and retain your members? Do you know why you do the things you do as they pertain to reaching out to new members for your association? Before you stick with the same, tried-and-true (or maybe not-so-true) methods for membership recruitment, keep the following strategies and tactics in mind: 1. Young or old, membership recruitment is a sales process No matter if you’re concerned with engaging new, younger members or if you’re reaching out to Baby Boomers, you need to understand the purchasing life cycle of your potential members. And although we may not want to think about membership as a “sales” process, when you take away all the fluff, that’s exactly what it is. But, you need the fluff because, without it, you’re just like all the other associations out there. Confused yet? Here’s what I’m getting at: There is a list of things you should be doing before trying to seal the deal. In fact, before you even start recruiting new members you need to be sure your information and message is getting out loud and clear in order to create a sense of awareness about your organization. Understanding your members’ purchasing phases and your methods for bringing them in (creating awareness, recruiting, engaging, renewing) is all part of the membership recruitment or membership sales process. Your association’s marketing, branding, and recruitment/sales teams should always be working in tandem to create cohesive messaging at every stage of this process. It may be sales, but it’s not always directly about the dollars. Membership recruitment is about creating long-lasting relationships, engaging your prospects and proving to them why they would benefit from your association. 2. Understand your association’s niche Even though you may want to be, you can’t be the association for everyone. You need to buckle down and determine, realistically, who your target market is and where…

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interview

Interview With an Expert Series: Sarah Sladek

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December 6 @ 11:56 pm CST

Sarah Sladek was interviewed as a contribution to this article by Blue Sky Blog. Concerned about declining engagement in our nation’s membership associations and workplaces, Sarah Sladek founded one of the nation’s first generation-focused companies in 2002. Read the complete article here.  

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Q&A

Q&A with XYZ University CEO and Founder Sarah Sladek

December 6 @ 11:56 pm CST

Sarah Sladek contributed to this article by  Meetings and Conventions.  Associations have undergone sea changes in recent years, due in part to a new workforce culture, rapidly changing technology and a shift in demographics. More than ever, organizations should be thinking about strategic ways to engage and retain their employees, which is the topic of a new book released by the American Society of Association Executives, Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success. Author Sarah Sladek, CEO and founder of XYZ University, spoke with M&C about what has led to a workforce crisis, why associations are best suited to solve it and how they can get started. Read the complete article here.  

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