Engaging Young Generations: Understanding Membership Engagement Trends in Order to Recruit, Retain and Sustain Generations X and Y

The U.S. Census Bureau and Bureau of Labor Statistics both predict that by 2015 Baby Boomers will cede the majority of the workforce to Generation Y. It will be the largest shift in human capital in history. Most membership associations remain almost entirely governed and supported by the Baby Boomer generation. If we take an honest look at membership we can see that most associations are still struggling to engage Generation X (currently ages 32-48), much less Generation Y (ages 18-31)! If we fail to engage Gen Y, we prepare to fail.

“Engaging Young Generations” not only walks associations through ways to effectively engage younger members but also delves into membership engagement–what is it and how is it different for Baby Boomers, Generation X and Generation Y. The report includes a one-page chart of generational characteristics, interviews and tips from national membership associations and tips for building trust with younger generations.

Is your organization prepared and capable of engaging a young, powerful group of members–Generations X and Y? Download this white paper and prepare your association for the inevitable shift.