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Global Membership Health Matrix

2022

The world’s most ambitious and comprehensive membership research

GLOBAL RESEARCH STUDY # 1

MEMBER & ASSOCIATION VOICES SURVEY

This survey is for:
Anyone Involved in a Membership Organization – Members, Board of Directors, Volunteers, Chapter Leaders, and Staff

GLOBAL RESEARCH STUDY # 2

INDUSTRY AND WORKFORCE SURVEY

This survey is for:
Anyone currently employed in the global workforce. Including all industries.

WANT TO RESEARCH YOUR OWN ORGANIZATION OR YOUR INDUSTRY WORKFORCE?

This individual organization study is a great opportunity and tremendous value for associations, industry trade groups, and companies to receive their own membership health or workforce sustainability report for $1500.

About us

The 2022 Global Membership Health Matrix

The Global Membership Health Matrix is the first of its kind, independent research focused solely on the “voice of the member”. The research is administered globally, leveraging the collective power and reach of our partner organizations.

This research will document members’ perspectives and take the pulse of how members think of different association practices and provide insights on how associations can help them better.

It will provide the guidance associations and membership organizations desperately need to stop declining memberships and engage existing members better.

Our purpose

Why This Research?

Association health and growth matter to us. We want to create a healthy ecosystem where associations and membership organizations thrive. To do so we need to understand what association members think of associations’ membership practices. 

This study aims to establish a Global Membership Health Matrix that will provide the guidance associations and membership organizations desperately need right now.

The Global Membership Health Matrix will present globally representative research across organization types and industries, sizes, and geographies.

Methodology

Research Output

The 2022 Global Membership Health Matrix survey is being conducted among a representative group of members across the following eight countries: the US, Australia, New Zealand, Philippines, India, Canada, UAE, and the Netherlands.

01

GLOBAL MEMBERSHIP PRACTICES BENCHMARK

The “member-voices survey” is designed to provide detailed regional and global member-based values and needs information to understand better the acute wants and needs of today’s more diverse membership communities. We will segment and cross-section survey data both multi-generationally and by career-stage regionally and globally.

The data collected from each of the studies will be used to determine the overall health and sustainability of associations and membership organizations regionally, globally, and by industry.

02

GLOBAL SUSTAINABILITY & INDUSTRY NEXT-GEN BENCHMARK

This study is designed to quickly and effectively measure industry culture and workplace talent engagement and recruiting gaps that threaten the sustainability of industries, workplaces, and the future of membership for associations and membership organizations.  Information will be segmented multi-generationally, by career stage, regionally, globally, and industry.

We will identify gaps in the current workplace environment and what is fueling turnover and how the current industry narrative and workplace practices are potentially impacting the future talent pipeline and the future of association membership.

03

ORGANIZATION MEMBERSHIP HEALTH & SUSTAINABILITY REPORT


This individual organization study is a great opportunity and tremendous value for associations to receive their own membership health report for $1,500 USD. 

Organizations will receive a tailored report following the findings from survey data designed to effectively measure their association’s health and sustainability in key areas, including but not limited to association culture, membership continuity amongst board, staff, and teams, versus actual member interests, needs, and values, that will highlight membership engagement gaps, as well as gaps within your organizations industry next-gen talent practices.

This report also includes benchmarking comparing associations in your region, globally, and in your industry.

Why Is This Research Valuable and Different?

Many surveys ask association, AMS, and AMC executives to share their observations on membership, but clearly, these efforts offer a limited perspective. 

What about the members? Where are their voices in all of this?


Rarely do we gather research from the actual member perspective, and rarely do we assess our own membership practices. Moreover, we intend to hear from members around the globe representing all organization types and industries, sizes, and geographies. 


The research findings will allow associations to accurately assess the current health of their organizations.
Then and only then can leaders move forward with confidence, strategically planning where to focus limited resources now for a new path of greater engagement and sustainable membership growth.

A group of office workers at a conference table with laptops

About Sarah Sladek

About the Creator of the Global Membership Study

The study that will result in the creation of the Global Membership Health Matrix 2022 is being led by Sarah Sladek — renowned membership research strategist. As a leading principal for the global membership study, she will be utilizing her team of talent, resources, and services to lead research under each of her Membership University and XYZ University company brands.

Sarah designed this annual benchmarking study to deliver a highly anticipated and much-needed outcome to finally provide associations with an accurate and current understanding of membership health.


Using the wisdom culled from two decades of membership research, this study will effectively measure the membership performance and perceived membership value against the actual needs of today’s multi-generationally diverse membership and industry workplace communities. 

Timeline

July 1

Global Research Survey Opens

August 15 - October 15

Weekly Partner Updates
Sarah Sladek and her team share survey response volume and highlights

October 31

Survey Closes

November 1 - November 12

Sarah Sladek and the team begin analyzing and consolidating the research

November 12 - November15

Sarah Sladek and the team finalize internal benchmarking

November - 15

Sarah Sladek hosts a special global live stream to share the findings and launch the Global Membership Health Matrix 2022

Our Partners

Our Group Companies Supporting the Mission

Associations and Membership Organizations

HELP US REACH MORE MEMBERS.

Ask us for an OUTREACH PLAN to get your members to take the survey and learn more about their preferences, to create a thriving organization.

Once the survey is done, you’ll receive a report that will provide you with guidance on what you need to stop declining memberships and engage existing members better.