talking

Here’s why you should be talking to millennials

Sarah Sladek contributed to this article by Think Advisor.

How many of you are marketing to millennials right now?” the moderator asked the audience at the “Getting Gen Y to Buy” presentation by Sarah Sladek, CEO of XYZ University (photo, below), at NAILBA 34 in Orlando, Florida. There were about 50 to 60 people in the room at the time and only four, which he counted out loud, raised their hands.

While this isn’t necessarily surprising, the fact that advisors and marketers aren’t focusing on this generation — which, as of this year, has a buying power of $600 billion, according to Sladek — is worrying. As soon as she hit the stage, Sladek played a video that captured three generations, from boomers through millennials.

Read the complete article here.

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