challenge

One Of The Biggest Challenges Facing Brands Today

Sarah Sladek was interviewed as a contribution to this article by Forbes.

There are surely no shortages of challenges facing brands in the world today. I will not list them all but chief among them — that is if this particular demographic is in their target demo in the first place, is marketing, advertising and flat out selling to millennials, or Generation Y.

Read the complete article here.

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