Sarah Sladek contributed to this article by  Meetings and Conventions

Associations have undergone sea changes in recent years, due in part to a new workforce culture, rapidly changing technology and a shift in demographics. More than ever, organizations should be thinking about strategic ways to engage and retain their employees, which is the topic of a new book released by the American Society of Association Executives, Talent Generation: How Visionary Organizations Are Redefining Work and Achieving Greater Success. Author Sarah Sladek, CEO and founder of XYZ University, spoke with M&C about what has led to a workforce crisis, why associations are best suited to solve it and how they can get started.

Read the complete article here.