Sarah launches her business to identify why organizations are struggling to engage younger generations and provide much-needed solutions to reverse the disengagement and decline.

Sarah publishes the first book to address declining membership among young professionals. The New Recruit points to a troubling future, urging association executives to accept change, modernize, and prioritize engaging the next generation.

Sarah authors Rock Stars Incorporated. Her research proves existing talent management strategies are failing to retain young professionals and contributing to increased employee turnover and revenue loss.

Sarah hosts the first conference to address generation gaps and declining engagement trends among young professionals in the workplace. The event draws in representatives of Fortune 500 companies and generates national media coverage. 

Sarah and her team publish the research paper New Generation, New Politics examining political engagement trends among 18–40-year-olds. The paper calls for increased efforts to educate and engage young people in government.

Sarah authors The End of Membership as We Know It, which would become a best-selling book for nine years. Her book identifies the core causes of membership decline and provides recommended changes to reverse the trend.

Boomer retirements were accelerating alongside skilled labor shortages and a loss of critical knowledge. Sarah and her team author the research paper, America’s Aging Workforce Crisis, exploring the crisis in detail and ushering up a call to action.

In preparation of the largest shift in human capital in history, Getting Gen Y to Buy is authored to help industries prepare for Y becoming the workforce majority. The research paper explored trends n consumerism and demographics in detail.

Sarah and her team publish Engaging Young Generations, a research paper exploring the behaviors and traits of Generation Y. Best practices and strategies are shared to help membership organizations and companies prepare.

An updated version of America’s Aging Workforce Crisis is published, sounding the alarm on skilled labor shortages and employee turnover. Sarah develops a proprietary process to assess organizational culture and bridge engagement gaps.

An ebook is released to scare organizations into action. Scary Stats: 52 reasons Why it’s The End of Work As We Know It  highlights declining employee engagement and increased turnover, urging leaders to innovate and prioritize future generations.

One of the first research papers on Gen Z is authored by Sarah and team. The first Generation Raised in the 21st Century confirms Sarah’s predictions. Change is needed and additional shifts in value and engagement behaviors will occur.

Sarah was again ahead of her time, bringing the market a cutting-edge solution. Millennials to Members would become the first e-learning course to teach membership organizations strategy development.

Sarah’s fourth book, Knowing Y, draws upon research to understand influences on Gen Y’s engagement behaviors. She makes a major discovery, revealing Y’s path to engage in an organization differs from previous generations.

The research paper Why They Quit explores why employee turnover is higher among younger generations. Sarah and her team study organizations observing high retention to glean best practices and also interviewed many young professionals. 

For Talent Generation, Sarah studies several organizations experiencing high employee retention and high profitability. She identifies six traits shared among all, and guides readers through the process of achieving the same results.

Sarah and her team publish Ready or Not Here Comes Z, featuring the results of a survey taken by 1,800 Gen Z’s globally ages 13-21. The paper identifies the unique traits of Gen Z and what they are expecting from their employee experiences.

Sarah and two Gen Z members of her team author Teaching Z to better understand what Zs are looking for in their education and workforce preparedness. The paper is written from the Gen Z vantage point,  incorporating Gen Z research.

Membership decline among young generations gains momentum. Emboldened to help associations and ‘save’ them from continued decline, Sarah and her team author Save the Associations, featuring 12 case studies and best practices.

Sarah authors Young Americans, Advocacy, & Social Change, featuring the results of a survey with 1,200 18–37-year-olds from 46 states and interviews with young professionals.

When pandemic causes a global shutdown, Sarah launches Save the Associations, a web show featuring her interviews with membership professionals worldwide. Viewers from more than 30 countries tune in to watch the series.

Sarah launches The Membership IQ podcast in both audio and video formats, sharing insights and solutions to membership challenges. She takes a unique, edu-taining approach with the show, often incorporating themes, props, and costumes.

Members and association staff in 59 countries participate in the Global Membership Health Study. Sarah presents the key findings in a report and via webinar. The study becomes the first global research effort focused entirely on membership.

Sarah co-produces and is featured in a Jobs of Tomorrow docuseries in cooperation with WorkerbeeTV based in Canada. The show will broadcast on streaming channels in late 2023 or early 2024.

Sarah’s sixth book, MemberShift, arrives in fall, bringing readers an entirely new approach to membership. No other book has gone into such depth to explain membership strategy and provide practices proven to lead to membership growth.