changes to the marketplace

Not Another Millennial Generation: 6 Ways Gen Z Will Disrupt the Workplace

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August 17 @ 1:01 pm CDT

Millennials brought changes to the work environment and marketplace. Get ready to adjust again and figure out how to balance different needs as Generation Z seeks something different from work. For several years, attention has been centered on the Millennials, also known as Generation Y (1982-1995). This first generation of the Post-Industrial Era ushered in the computer age and wowed and perplexed the world as the largest, most diverse, and best-educated generation in history. Now, workforce analysts and marketers are turning their attention to Generation Z (1996-2009)—the oldest who turned 21 in 2017—to gain a better understanding of what will define and drive this next generation of workers and consumers. In fact, XYZ University released a research paper this month on this generation, featuring the results of a global survey of 1,800 youth ages 13-21. For a deeper dive into this subject, we invite you to download Ready or Not – Here Comes Z. One thing is quite certain from our research: Zs have little in common with their Millennial elders. While it may be easy to lump these two technology-driven generations together, it would be a mistake to think they are the same. Here are six ways Zs differ from Millennials, and how this generation is likely to influence your workplace. Zs came of age in an era of disruption In many ways, it’s symbolic that Generation Z is named after the last letter in the alphabet because their arrival marks the end of clearly defined roles, traditions, and experiences. After all, Gen Z is coming of age on the heels of what has been referred to as the most disruptive decade of the last century. America has become an increasingly changing and complex place. For example: ‍Zs were born into a “modern family era” in which highly involved dads help out at home, and the nuclear family model (two parents, married, with children) represents only 46% of American households. ‍Zs are the first generation…

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