The Membership Tricks That Work Like Magic
We’ve all witnessed a magic trick at one point or another in our lives. Whether it’s a card trick, a rabbit being pulled out of a hat, or a disappearing act, all of these illusions are meant to do just that – create the “illusion” or mirage of something real. If you had your own magic wand, what type of magic would you cast upon your association? Would it be an increase in membership, a boost in revenue, or enhanced value for your stakeholders? Believe it or not, you can accomplish all of this (and more!) with a few key changes to your membership approach – no trickery or magic necessary. Many organizations think they understand why members join their community, but nine times out of ten, they’ve got it wrong. When someone joins your association, it’s not for the networking or programming opportunities, the advocacy you provide, or perks you offer. Rather, people are joining your association because they believe you can help them solve a problem they personally identify with. No matter what type of organization you are (professional, trade, community, or social), your target audience will be driven to your doorstep if they think that you hold the solutions to the challenges they face. To understand the problems you should be solving, its best to begin by understanding what kinds of problems your members are currently dealing with. The most powerful piece of advice I can share with you is this: what is happening within your membership is reflective of what’s happening in the workforce. Many associations fail to recognize this, and are suffering the consequences in the form of disengaged and declining membership. The good news is that there are solutions that can help reverse this trend. In order to understand how we got here, we must go back in time. Membership decline was a phenomena first reported in the mid-late 1990’s at a time when workforce decline was also happening simultaneously.…Read More
To Make Gains, You Must Entertain!
When we are in search of entertainment, much of it is right at our fingertips. Streaming services, on-demand programming, social media, and a laundry list of apps have made it easier than ever to achieve instant gratification in real-time. For many of you (including myself!), this hasn’t always been the case. You may have grown up with black and white television, where programming was limited by today’s standards. I arrived on the scene during the dawn of technicolor TV (MTV, anyone?) and the advent of remote controls and the worldwide web. We also find ourselves in an era of customization where everything is moving faster and with more efficiency – and we can tailor it all to our liking. Technology has adapted to the changing needs of society to prepare for the future, and your organization isn’t different. Now is the time to plan ahead because a backward focus isn’t an option, we can only move forward. Long before the pandemic, membership organizations were struggling with planning for the future and finding ways to connect with young professionals. There has been a major shift in the member engagement cycle, and continuing to utilize old membership tactics has triggered membership decline and disengagement. It’s crucial for leaders like you to better understand the different values, traits, and membership demographics so you can accurately target young professionals and student members. Membership, much like television, used to be a spectator sport. Historically, people would join organizations…and then sit back and wait for the board to engage them and entertain them. This no longer works. Similar to the changing trends in technology, younger generations of members expect to participate differently as members. They seek interactive experiences and are looking for opportunities to be more involved. We have to understand that modern skillsets and values differ from those of previous generations. Instead of having one generation dominate your leadership, it’s time to transition to a variety of perspectives and collaborate…Read More
3 Trends That Will Change the Future of Speaking
Sarah Sladek authored this article published by National Speakers Association. If you’re like me, you’ve longed to return to the stage, the live audience, and travel. Questions have inevitably haunted your thoughts: When will this end? What must I do to stay relevant? What will the future bring? When I do return to the stage, will the experience be the same? Read the complete article here.Read More
Enter Gen Z: A Conversation with XYZ University CEO Sarah Sladek
This Why We Work Podcast episode features an interview with Sarah Sladek talking about Gen Z and the future of work. Listen to the complete episode hereRead More