Should your association consider adding a Gen Z membership tier?

With a recession, a pandemic, and a tough job market, some associations are looking to target Generation Z with new member offerings. It can work if you prioritize their engagement, Sarah says in this interview with Associations Now.  

The End of Membership As We Know It

  This year marks the 10th anniversary of the writing of my best-selling book, The End of Membership As We Know It. As ominous as it sounds to say we’re at “the end” of membership, there is no denying we’re at the end of an era. Especially now. There was a resurgence in purchases and interest…

Membership Diversification: THE strategy for growth

There has never been a more critical time to develop a diversified membership strategy.   What the heck is a diversified membership strategy and why do you need one? Diversification is a strategy designed to foster relevance via new deliverables and expansion into new markets. According to our research, when social change occurs, it influences value shifts, which…

Membership growth in a time of crisis

How to measure your association’s value Research shows membership is more likely to grow in times of crisis. This is because people are seeking solutions that a membership would typically provide. So if your organization is struggling to engage and retain members or drive revenues in this pandemic, it’s likely because the membership strategy isn’t showing the value. Value…

Focus on what matters

Strategies to rely on in a time of crisis   The pandemic, like every crisis, is unfolding over an arc of time. Beginning, middle, end. What was, is, and will be.   For nearly two decades, I’ve researched and observed organizations in crisis situations. What I’ve learned is that while crisis requires executives to both lead and manage…

AuSAE Membership All Stars Webinar

Sarah Sladek joins Mary Byers and Sheri Jacobs for the AuSAE Membership All Stars Webinar. The panel discussed how membership will likely change in post COVID-19 world, what associations must do to recover, and trends they have observed from interacting with associations all over the world. Watch now

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