Organizations
Modernizing Your Mentality: Advocacy and Superheroes
A common motif in pop culture today is that of the superhero. Growing up, comic books were coveted by my peers, and today, many of those stories have been adapted into books, TV shows, and films. In recent years, the Marvel Universe and DC Comics have produced countless films whose storylines center around heroes. These characters have abilities beyond those of ordinary people and use those powers to enact positive change. They are the ultimate advocates for a cause. When it comes to your association, who are the heroes at the center of your story? It may come as a surprise, your NextGen members can be your greatest superpower. They have the potential to be your most powerful advocates by garnering support for the causes most important to your organization. Much of my work centers around young people. In my work with Gen X and Gen Zers via think tanks, surveys, focus groups, and interviews, a “hero mentality” presents itself consistently. Young people today believe that they have a personal responsibility to make meaningful change and an impact on the world. This hasn’t always been the case – so what’s changed? Thanks to 24/7 news coverage and the advent of social media, young people are highly aware of the world’s injustices. If you work with (or are currently raising) adolescents, you likely know that the childhood experience has been forever changed by technology and the constant access to information it provides. The last two decades have been some of the most disruptive in our nation’s history. Those who grew up in this era experienced a host of radical changes, including an economic recession, the war on terror, climate change, a pandemic, and human rights issues – to name a few. As a result, they’ve become global thinkers and are well educated about the issues we are facing. They feel compelled and inspired to influence positive change. In recent years, we’ve seen more young people than ever…
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A Recipe for Great Culture
A great recipe is one that uses quality ingredients, is made with special care, and loved by all who are gathered to try it. It may be an unusual metaphor, but the culture within your organization isn’t much different from a spectacular dish that draws everyone to the table. What if I were to tell you that there is a secret recipe for fostering a truly great culture that will attract more members? Furthermore, what if the ingredients are already at your fingertips? Culture contributes to the feeling that people get whenever they interact with your organization. Members want to feel positive and secure within the organization and to be inspired by its leaders. They want to feel driven to contribute and participate. You have to make sure all association stakeholders are working together as a team, towards a common good. I once heard the expression, “culture eats strategy for breakfast” and it wasn’t until years ago, when I was working for an organization in crisis, that I finally understood what it meant. Within a three-year timespan, we had experienced a 75% turnover rate amongst employees and worked under three different executives. These disruptions resulted in confusion, chaos, and ultimately, discontentment. Board members were disengaged and lacked a presence within the organization. This lack of leadership will directly contribute to conflict within the membership. Strategies were developed to address these problems, but ultimately, the same issues kept surfacing. Looking back now, I’ve come to realize that although an association can have a beautiful, robust strategy, it will backfire if a positive culture is not the norm. In other words, negative culture will consume an organization, regardless of the strategies that are intended to strengthen it. The quality of an association’s culture directly correlates with the efficacy of its leadership and the collaborative efforts of its stakeholders. Throughout my career, I’ve encountered several organizations in crisis. I’ve also learned that the recipe for a thriving culture…
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